NOC 10022: Advertising, marketing and public relations managers

What advertising, marketing and public relations managers do

Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.

Main duties

This group performs some or all of the following duties:

• Advertising managers
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
• Marketing managers
• Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
• Public relations managers
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
• E-business marketing managers
• Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization's online business model and strategy.
• Collaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization's online presence including public relations, communications, marketing, commercial activities and social media management.

Job titles under NOC 10022

58 job titles are classified here, including advertising director, advertising manager, electronic business (e-business) manager.

• advertising administrator
• advertising agency manager
• advertising director
• advertising manager
• agency marketing department manager
• business manager - sales and advertising
• campaign manager
• channel marketing manager
• circulation manager
• commercial network development manager
• communications director
• communications director - sales and marketing
• communications manager
• communications manager - public relations
• community relations director
• corporate affairs manager
• correspondence and public inquiries manager
• creative services director
• director of development - annual giving
• e-commerce (electronic commerce) manager
• election campaign manager
• electronic business (e-business) manager
• electronic commerce (e-commerce) manager
• external relations director

Employment requirements

• Advertising and public relations managers
• A university degree or college diploma in communications, public relations, marketing, journalism or in a related field and Several years of experience in an advertising, public relations or communications officer position or in a related occupation are required.
• Marketing managers
• A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and Several years of experience as a sales, marketing or public relations representative or in a related occupation are required.
• E-business managers
• A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services and Experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.

Advertising, marketing and public relations managers wages in Canada

Low, median and high hourly wages from Job Bank’s 2025 wage data. Annual figures assume full-time work (1,950 hours a year).

Not in this group

Similar jobs classified under a different NOC code:

• Business development officers and market researchers and analysts (NOC 41402)
• Conference and event planners (NOC 12103)
• Corporate sales managers (NOC 60010)
• Professional occupations in advertising, marketing and public relations (NOC 11202)
• Retail and wholesale trade managers (NOC 60020)
• Retail sales supervisors (NOC 62010)
• Sales and account representatives - wholesale trade (non-technical) (NOC 64101)
• Senior managers - trade, broadcasting and other services (NOC 00014)
• Technical sales specialists - wholesale trade (NOC 62100)

Frequently asked questions

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