NOC 62100: Technical sales specialists - wholesale trade
What technical sales specialists - wholesale trade do
Technical sales specialists in wholesale trade, sell a range of technical goods and services, such as scientific, agricultural and industrial products, electricity, telecommunications services and computer services, to governments and to commercial and industrial establishments in domestic and international localities. They are employed by establishments that produce or provide technical goods and services, such as pharmaceutical companies, industrial equipment manufacturing companies, grain elevators, computer services firms, engineering firms and hydroelectric companies, or they may be self-employed technical sales specialists/agents who contract their services to other companies. Technical sales specialists in wholesale trade who are supervisors are included in this unit group.
Main duties
This group performs some or all of the following duties:
- Maintain and grow sales relationships with existing clients
- Identify and solicit potential clients
- Assess clients' needs, recommend or assist in the selection of appropriate goods or services, and negotiate prices or other sales terms
- Provide input into product design where goods or services must be tailored to suit clients' needs
- Develop sales presentations, proposals, or other materials to illustrate benefits from use of good or service
- Estimate costs of installing and maintaining equipment or service
- Prepare and administer sales contracts and maintain customer records
- Consult with clients after sale to resolve problems and to provide ongoing support
- Troubleshoot technical problems related to equipment
- Assess market conditions and competitors' activities and develop an awareness of emerging markets and trends
- Develop and maintain technical product or service knowledge to explain features to clients and answer questions about goods or services
- May offer training in the operation and maintenance of equipment
- Develop, implement and report on sales strategies to achieve business goals
- May supervise the activities of other technical staff and sales specialists.
- Technical sales specialists usually specialize in a particular line of goods or services.
Job titles under NOC 62100
105 job titles are classified here, including aircraft sales representative, communication equipment sales representative, construction equipment sales representative.
- agricultural equipment and supplies technical salesperson
- aircraft sales representative
- aircraft technical sales specialist
- alternate heating energy consultant
- broadcasting equipment salesperson
- chemicals sales representative
- commercial and industrial equipment and supplies sales representative - technical wholesale
- communication equipment sales representative
- computer equipment sales specialist
- computer software sales representative
- computer system sales representative
- construction equipment sales representative
- construction material sales representative
- customer support representative - wholesale
- dental equipment and supplies salesperson
- diagnostic instrument sales representative
- electrical equipment sales representative
- electrical industrial equipment sales representative
- electricity sales representative
- electronic data-processing (EDP) hardware and services sales representative
- electronic equipment salesperson - wholesale
- engineering equipment salesperson
- engineering supplies salesperson
- export company technical sales specialist
Employment requirements
- A university degree or college diploma in a program related to the product or service is usually required.
- Experience in sales or in a technical occupation related to the product or service may be required.
- Fluency in a specific foreign language, and/or foreign work or travel experience may be required for technical sales specialists seeking employment with companies that import or export technical goods or services.
- Technical sales supervisors require experience as a technical sales specialist.
- A driver's licence and a good driving record may be required.
Technical sales specialists - wholesale trade wages in Canada
Low, median and high hourly wages from Job Bank’s 2025 wage data. Annual figures assume full-time work (1,950 hours a year).
| Where | Low | Median | High |
|---|---|---|---|
Canada | $20.00/hr | $37.07/hr | $66.11/hr |
Toronto ON | $22.44/hr | $40.06/hr | $72.60/hr |
Montréal QC | $19.18/hr | $34.62/hr | $62.50/hr |
Vancouver Lower Mainland region, BC | $25.00/hr | $41.03/hr | $68.75/hr |
Calgary AB | $19.00/hr | $36.85/hr | $87.00/hr |
Edmonton AB | $27.69/hr | $38.46/hr | $60.10/hr |
Ottawa ON | $23.42/hr | $39.67/hr | $68.14/hr |
Winnipeg MB | $21.00/hr | $35.10/hr | $66.67/hr |
Québec City Quebec region, QC | $19.00/hr | $33.65/hr | $62.50/hr |
Hamilton Hamilton–Niagara Peninsula region, ON | $21.00/hr | $40.87/hr | $67.31/hr |
Kitchener-Waterloo Kitchener–Waterloo–Barrie region, ON | $20.00/hr | $33.65/hr | $57.69/hr |
London ON | $17.60/hr | $33.65/hr | $52.88/hr |
Halifax NS | $18.00/hr | $29.00/hr | $57.69/hr |
Victoria Vancouver Island and Coast region, BC | $24.04/hr | $40.00/hr | $65.00/hr |
Saskatoon Saskatoon–Biggar region, SK | $21.37/hr | $33.89/hr | $55.56/hr |
Regina Regina–Moose Mountain region, SK | $16.00/hr | $35.00/hr | $57.69/hr |
| Where | Low | Median | High |
|---|---|---|---|
Newfoundland and Labrador | $18.21/hr | $25.00/hr | $52.00/hr |
Nova Scotia | $18.00/hr | $28.85/hr | $57.69/hr |
New Brunswick | $16.60/hr | $27.00/hr | $52.88/hr |
Quebec | $19.00/hr | $33.65/hr | $62.50/hr |
Ontario | $21.00/hr | $38.00/hr | $71.43/hr |
Manitoba | $18.75/hr | $32.69/hr | $61.27/hr |
Saskatchewan | $21.00/hr | $33.89/hr | $57.69/hr |
Alberta | $20.52/hr | $38.46/hr | $71.79/hr |
British Columbia | $25.00/hr | $42.79/hr | $65.87/hr |
Using NOC 62100 for your resume or Express Entry profile
- IRCC asks you to make sure the main duties listed for your NOC match what you actually did at your job. If they don’t, look for another unit group whose duties do.
- Describe your own work in your own words. Recruiters and ATS software look for concrete tools, results and scope, not text copied from the NOC.
- Applying from outside Canada? Run your resume through the Canadian resume format checker to catch things Canadian employers don’t expect, like a photo or date of birth.
- Use the job title the employer’s posting uses. The 105 titles above are how the same work is named across employers.
Not in this group
Similar jobs classified under a different NOC code:
Frequently asked questions
What is the NOC code for technical sales specialists - wholesale trade?
Technical sales specialists - wholesale trade are NOC 2021 unit group 62100. Example job titles in this group include aircraft sales representative, communication equipment sales representative, construction equipment sales representative, electricity sales representative.
What TEER is NOC 62100?
NOC 62100 is TEER 2 (College diploma or apprenticeship (2+ years)). Usually requires a 2–3 year college program or a 2–5 year apprenticeship, or the occupation carries supervisory or significant safety responsibilities. TEER 0, 1, 2 and 3 work counts as skilled work experience for Express Entry’s Federal Skilled Worker and Canadian Experience Class programs.
How much do technical sales specialists - wholesale trade earn in Canada?
Job Bank's 2025 wage data puts the median at $37.07/hr, about $72,000 a year full-time, with a range of $20.00/hr to $66.11/hr.
Related occupations
Sources: Statistics Canada, National Occupational Classification (NOC) 2021 Version 1.0; Employment and Social Development Canada, Job Bank wages (2025). Contains information licensed under the Open Government Licence – Canada. OfferJetAI is not affiliated with the Government of Canada. Check IRCC’s NOC guidance before you apply.