NOC 11202: Professional occupations in advertising, marketing and public relations
What professional occupations in advertising, marketing and public relations do
Professional occupations in advertising, marketing and public relations analyse, develop and implement communication and promotion strategies and information programs; analyse advertising needs and develop appropriate advertising and marketing plans; publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by marketing and consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.
Main duties
This group performs some or all of the following duties:
- Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment
- Advise clients on marketing, advertising or sales promotion opportunities and strategies
- Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
- Manage post campaign analysis to measure and report on marketing and advertising metrics
- Develop and maintain social media accounts, including managing customer reviews and testimonials
- Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
- Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
- Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
- Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes
- Arrange interviews, news conferences and other media events
- Act as spokesperson for an organization and answer written and oral inquiries
- Coordinate special publicity events and promotions for internal and external audiences
- Assist in the preparation of brochures, reports, newsletters and other material
- Represent and act as an agent for talented individuals or individuals with specific occupational expertise
- Prepare or oversee preparation of sports, literary, performance or other contracts.
- Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.
Job titles under NOC 11202
95 job titles are classified here, including advertising consultant, communications officer (except emergency services), communications specialist.
- actor agent
- advertising account executive
- advertising account manager
- advertising and promotions coordinator
- advertising and promotions specialist
- advertising campaign organizer
- advertising consultant
- advertising specialist
- affiliated stations relations administrator
- art educator - museum
- artist agent
- artistic agent
- assistant brand manager - advertising
- assistant press secretary
- athlete agent
- athletes manager
- author's agent
- book publicist
- boxing promoter
- career agent
- casting agent
- casting agent for extras
- communication officer (except emergency services)
- communications adviser
Employment requirements
- A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.
- Practitioners in public relations may require an APR (Accredited in Public Relations) designation.
Professional occupations in advertising, marketing and public relations wages in Canada
Low, median and high hourly wages from Job Bank’s 2025 wage data. Annual figures assume full-time work (1,950 hours a year).
| Where | Low | Median | High |
|---|---|---|---|
Canada | $20.50/hr | $35.58/hr | $57.44/hr |
Toronto ON | $20.00/hr | $37.50/hr | $60.73/hr |
Montréal QC | $23.00/hr | $33.65/hr | $50.48/hr |
Vancouver Lower Mainland region, BC | $21.00/hr | $33.65/hr | $56.59/hr |
Calgary AB | $20.19/hr | $36.06/hr | $57.69/hr |
Edmonton AB | $20.00/hr | $36.00/hr | $57.69/hr |
Ottawa ON | $23.00/hr | $38.46/hr | $56.92/hr |
Winnipeg MB | $18.27/hr | $30.22/hr | $52.88/hr |
Québec City Quebec region, QC | $22.00/hr | $34.13/hr | $52.00/hr |
Hamilton Hamilton–Niagara Peninsula region, ON | $22.45/hr | $36.77/hr | $57.86/hr |
Kitchener-Waterloo Kitchener–Waterloo–Barrie region, ON | $21.00/hr | $35.71/hr | $56.04/hr |
London ON | $19.93/hr | $33.13/hr | $58.76/hr |
Halifax NS | $18.50/hr | $29.74/hr | $47.18/hr |
Victoria Vancouver Island and Coast region, BC | $20.43/hr | $34.69/hr | $49.45/hr |
Saskatoon Saskatoon–Biggar region, SK | $24.04/hr | $34.07/hr | $48.08/hr |
Regina Regina–Moose Mountain region, SK | $18.00/hr | $35.90/hr | $52.82/hr |
| Where | Low | Median | High |
|---|---|---|---|
Newfoundland and Labrador | $16.00/hr | $37.18/hr | $52.88/hr |
Nova Scotia | $18.50/hr | $31.25/hr | $47.69/hr |
New Brunswick | $21.31/hr | $34.38/hr | $46.67/hr |
Quebec | $22.00/hr | $34.13/hr | $52.00/hr |
Ontario | $20.00/hr | $37.02/hr | $58.97/hr |
Manitoba | $17.31/hr | $28.85/hr | $51.79/hr |
Saskatchewan | $20.00/hr | $34.75/hr | $50.00/hr |
Alberta | $20.00/hr | $36.00/hr | $57.69/hr |
British Columbia | $21.00/hr | $33.65/hr | $53.44/hr |
Using NOC 11202 for your resume or Express Entry profile
- IRCC asks you to make sure the main duties listed for your NOC match what you actually did at your job. If they don’t, look for another unit group whose duties do.
- Describe your own work in your own words. Recruiters and ATS software look for concrete tools, results and scope, not text copied from the NOC.
- Applying from outside Canada? Run your resume through the Canadian resume format checker to catch things Canadian employers don’t expect, like a photo or date of birth.
- Use the job title the employer’s posting uses. The 95 titles above are how the same work is named across employers.
Not in this group
Similar jobs classified under a different NOC code:
- Authors and writers (NOC 51111)
- Business development officers and market researchers and analysts (NOC 41402)
- Conference and event planners (NOC 12103)
- Public relations manager (NOC 10022)
Frequently asked questions
What is the NOC code for professional occupations in advertising, marketing and public relations?
Professional occupations in advertising, marketing and public relations are NOC 2021 unit group 11202. Example job titles in this group include advertising consultant, communications officer (except emergency services), communications specialist, digital marketing consultant.
What TEER is NOC 11202?
NOC 11202 is TEER 1 (University degree). Usually requires a university degree (bachelor’s, master’s or doctorate), or experience from a related TEER 2 occupation. TEER 0, 1, 2 and 3 work counts as skilled work experience for Express Entry’s Federal Skilled Worker and Canadian Experience Class programs.
How much do professional occupations in advertising, marketing and public relations earn in Canada?
Job Bank's 2025 wage data puts the median at $35.58/hr, about $69,000 a year full-time, with a range of $20.50/hr to $57.44/hr.
Related occupations
Sources: Statistics Canada, National Occupational Classification (NOC) 2021 Version 1.0; Employment and Social Development Canada, Job Bank wages (2025). Contains information licensed under the Open Government Licence – Canada. OfferJetAI is not affiliated with the Government of Canada. Check IRCC’s NOC guidance before you apply.