NOC 41402 · Occupations in education, law and social, community and government services

NOC 41402: Business development officers and market researchers and analysts

TEER

University degree

Median wage (Canada)

$44.00/hr

≈ $86,000/yr full-time

Express Entry (FSW, CEC)

Skilled (TEER 0–3)

Per IRCC’s TEER rule

What business development officers and market researchers and analysts do

Business development officers and market researchers and analysts conduct research, provide statistical and analytical supports, identify market trends and potential opportunities, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas, or to promote commercial or industrial products and services. They are employed by government departments, international organizations, marketing and analytics firms and business associations or may be self-employed.

Main duties

This group performs some or all of the following duties:

Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas
Design market research questionnaires
Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends
Plan development projects and coordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies
Assess business opportunities and develop strategies to attract venture capital
Respond to enquiries from members of the business community and general public concerning development opportunities
Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval
Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers
Evaluate customer service and store environments
Conduct research on consumers, competitors and the market place to identify trends to optimize marketing strategies for industrial and commercial products
Analyze promotional and marketing campaigns to identify improvements
Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
Prepare reports, research papers, educational texts or articles
Develop and apply E-commerce strategies
Provide consultation on planning and starting of new businesses.

Job titles under NOC 41402

60 job titles are classified here, including business development officer, community economic development consultant, economic development officer.

Aboriginal economic development officer
advertising analyst
agriculture and food sector development consultant
agriculture and food sector marketing consultant
agri-food sector marketing consultant
analyst - market research
area development officer - government
business development officer
business issues lobbyist
category sales analyst
commerce officer
commercial development officer - government
commercial research analyst
community development consultant
community economic development consultant
community economic development officer
economic development consultant
economic development officer
economic development officer - Aboriginal communities
economic forecaster
economic research officer
industrial commissioner
industrial development officer
industrial development representative

Employment requirements

A bachelor's degree in economics, commerce, business administration or public administration is required.
Certification as a certified economic developer (Ec.D.) may be required.
Certification as a Certified Marketing Research Professional (CMRP) may be required.

Business development officers and market researchers and analysts wages in Canada

Low, median and high hourly wages from Job Bank’s 2025 wage data. Annual figures assume full-time work (1,950 hours a year).

By city
Where	Low	Median	High
Canada	$27.64/hr	$44.00/hr	$69.23/hr
Toronto ON	$31.73/hr	$47.18/hr	$71.79/hr
Montréal QC	$30.77/hr	$43.41/hr	$73.08/hr
Vancouver Lower Mainland region, BC	$22.00/hr	$45.00/hr	$58.97/hr
Calgary AB	$28.85/hr	$48.38/hr	$72.12/hr
Edmonton AB	$30.18/hr	$46.63/hr	$70.23/hr
Ottawa ON	$26.67/hr	$41.54/hr	$120.19/hr
Winnipeg MB	$30.29/hr	$40.77/hr	$83.16/hr
Québec City Quebec region, QC	$26.37/hr	$41.55/hr	$64.90/hr
Hamilton Hamilton–Niagara Peninsula region, ON	$37.14/hr	$43.96/hr	$49.04/hr
Kitchener-Waterloo Kitchener–Waterloo–Barrie region, ON	$28.32/hr	$42.76/hr	$63.27/hr
London ON	$30.00/hr	$45.64/hr	$71.79/hr
Halifax NS	$25.46/hr	$42.00/hr	$60.35/hr
Victoria Vancouver Island and Coast region, BC	$26.63/hr	$42.12/hr	$62.94/hr
Saskatoon Saskatoon–Biggar region, SK	$28.85/hr	$43.27/hr	$67.58/hr
Regina Regina–Moose Mountain region, SK	$29.00/hr	$40.00/hr	$65.38/hr

By province and territory
Where	Low	Median	High
Newfoundland and Labrador	$31.25/hr	$39.44/hr	$59.74/hr
Nova Scotia	$28.67/hr	$45.05/hr	$74.36/hr
New Brunswick	$28.85/hr	$40.87/hr	$60.10/hr
Quebec	$26.37/hr	$41.55/hr	$64.90/hr
Ontario	$30.00/hr	$45.64/hr	$71.79/hr
Manitoba	$27.40/hr	$33.84/hr	$72.12/hr
Saskatchewan	$29.00/hr	$41.00/hr	$65.38/hr
Alberta	$28.85/hr	$48.38/hr	$72.12/hr
British Columbia	$22.00/hr	$45.00/hr	$64.00/hr

Using NOC 41402 for your resume or Express Entry profile

IRCC asks you to make sure the main duties listed for your NOC match what you actually did at your job. If they don’t, look for another unit group whose duties do.
Describe your own work in your own words. Recruiters and ATS software look for concrete tools, results and scope, not text copied from the NOC.
Applying from outside Canada? Run your resume through the Canadian resume format checker to catch things Canadian employers don’t expect, like a photo or date of birth.
Use the job title the employer’s posting uses. The 60 titles above are how the same work is named across employers.

Check your resume against a posting Find another NOC code

Not in this group

Similar jobs classified under a different NOC code:

Development officer - fundraising (NOC 11202)
Economic development director (NOC 40011)
Economists and economic policy researchers and analysts (NOC 41401)
Financial and investment analysts (NOC 11101)
International aid and development project officer (NOC 41403)
Marketing manager (NOC 10022)
Other financial officers (NOC 11109)
Urban and land use planners (NOC 21202)

Frequently asked questions

What is the NOC code for business development officers and market researchers and analysts?

Business development officers and market researchers and analysts are NOC 2021 unit group 41402. Example job titles in this group include business development officer, community economic development consultant, economic development officer, industrial development officer.

What TEER is NOC 41402?

NOC 41402 is TEER 1 (University degree). Usually requires a university degree (bachelor’s, master’s or doctorate), or experience from a related TEER 2 occupation. TEER 0, 1, 2 and 3 work counts as skilled work experience for Express Entry’s Federal Skilled Worker and Canadian Experience Class programs.