NOC 64310: Travel counsellors
What travel counsellors do
Travel counsellors advise clients on travel options and tour packages, make bookings and reservations, prepare tickets and receive payment. They are employed in travel agencies, transportation and tourism firms and hotel chains.
Main duties
This group performs some or all of the following duties:
- Provide travel information to clients regarding destinations, transportation and accommodation options and travel costs, and recommend suitable products
- Plan and organize vacation travel for individuals or groups
- Make transportation and accommodation reservations using computerized reservation and ticketing system
- Sell single fare tickets and package tours to clients
- Promote particular destinations, tour packages and other travel services
- Investigate new travel destinations, hotels and other facilities and attractions
- Provide travel tips regarding tourist attractions, foreign currency, customs, languages and travel safety.
Job titles under NOC 64310
11 job titles are classified here, including reservation agent - travel agency, travel agent, travel consultant.
- booking agent - travel agency
- reservation agent - travel agency
- reservation sales agent - travel agency
- tourist information counsellor
- travel agent
- travel centre counsellor
- travel consultant
- travel counsellor
- travel information agent
- travel specialist
- visitor information counsellor
Employment requirements
- Completion of secondary school is usually required.
- A college diploma or vocational training in travel or tourism is usually required.
- Certification with the Association of Canadian Travel Agencies (ACTA) may be required.
Travel counsellors wages in Canada
Low, median and high hourly wages from Job Bank’s 2025 wage data. Annual figures assume full-time work (1,950 hours a year).
| Where | Low | Median | High |
|---|---|---|---|
Canada | $17.50/hr | $24.00/hr | $35.00/hr |
Toronto ON | $18.75/hr | $24.04/hr | $36.38/hr |
Montréal QC | $17.88/hr | $19.08/hr | $35.90/hr |
Vancouver Lower Mainland region, BC | $18.15/hr | $23.75/hr | $29.70/hr |
Calgary AB | $20.00/hr | $23.00/hr | $28.00/hr |
Edmonton AB | $19.75/hr | $23.00/hr | $31.73/hr |
Winnipeg MB | $19.12/hr | $23.43/hr | $31.52/hr |
Québec City Quebec region, QC | $17.88/hr | $21.63/hr | $35.90/hr |
Hamilton Hamilton–Niagara Peninsula region, ON | $17.60/hr | $25.00/hr | $33.54/hr |
Kitchener-Waterloo Kitchener–Waterloo–Barrie region, ON | $20.06/hr | $24.79/hr | $39.54/hr |
London ON | $17.60/hr | $24.00/hr | $31.00/hr |
Halifax NS | $16.50/hr | $22.00/hr | $25.64/hr |
Saskatoon Saskatoon–Biggar region, SK | $22.42/hr | $24.29/hr | $34.57/hr |
Regina Regina–Moose Mountain region, SK | $21.55/hr | $23.59/hr | $34.32/hr |
| Where | Low | Median | High |
|---|---|---|---|
Newfoundland and Labrador | $16.00/hr | $22.00/hr | $25.64/hr |
Nova Scotia | $16.50/hr | $22.00/hr | $25.64/hr |
New Brunswick | $15.65/hr | $22.00/hr | $25.64/hr |
Quebec | $17.88/hr | $21.63/hr | $35.90/hr |
Ontario | $17.60/hr | $25.00/hr | $33.54/hr |
Manitoba | $17.50/hr | $22.60/hr | $26.00/hr |
Saskatchewan | $22.63/hr | $24.37/hr | $36.61/hr |
Alberta | $19.75/hr | $23.00/hr | $31.73/hr |
British Columbia | $17.85/hr | $27.00/hr | $36.06/hr |
Using NOC 64310 for your resume or Express Entry profile
- IRCC asks you to make sure the main duties listed for your NOC match what you actually did at your job. If they don’t, look for another unit group whose duties do.
- Describe your own work in your own words. Recruiters and ATS software look for concrete tools, results and scope, not text copied from the NOC.
- Applying from outside Canada? Run your resume through the Canadian resume format checker to catch things Canadian employers don’t expect, like a photo or date of birth.
- Use the job title the employer’s posting uses. The 11 titles above are how the same work is named across employers.
Not in this group
Similar jobs classified under a different NOC code:
- Airline ticket agent (NOC 64312)
- Convention coordinator (NOC 12103)
- Travel agency manager (NOC 60020)
Frequently asked questions
What is the NOC code for travel counsellors?
Travel counsellors are NOC 2021 unit group 64310. Example job titles in this group include reservation agent - travel agency, travel agent, travel consultant.
What TEER is NOC 64310?
NOC 64310 is TEER 4 (High school and on-the-job training). Usually requires completion of secondary school, or several weeks of on-the-job training. TEER 4 and 5 work does not count as skilled work experience for Express Entry’s Federal Skilled Worker or Canadian Experience Class programs.
How much do travel counsellors earn in Canada?
Job Bank's 2025 wage data puts the median at $24.00/hr, about $47,000 a year full-time, with a range of $17.50/hr to $35.00/hr.
Related occupations
Sources: Statistics Canada, National Occupational Classification (NOC) 2021 Version 1.0; Employment and Social Development Canada, Job Bank wages (2025). Contains information licensed under the Open Government Licence – Canada. OfferJetAI is not affiliated with the Government of Canada. Check IRCC’s NOC guidance before you apply.