NOC 64100: Retail salespersons and visual merchandisers
What retail salespersons and visual merchandisers do
Retail salespersons sell, rent or lease a range of technical and non-technical goods and services directly to consumers. Visual merchandisers plan, create and implement windows and in-store displays. They are employed by stores and other retail businesses, as well as wholesale businesses that sell on a retail basis to the public.
Main duties
This group performs some or all of the following duties:
- Retail salespersons
- Greet customers and discuss type, quality and quantity of merchandise or services sought for purchase, rental or lease
- Advise customers on use and care of merchandise, and provide advice concerning specialized products or services
- Estimate or quote prices, credit terms, trade-in allowances, warranties and delivery dates
- Prepare merchandise for purchase, rental or lease
- Prepare sales, rental or leasing contracts and accept cash, cheque, credit card or automatic debit payment
- Assist in display of merchandise
- Maintain sales records for inventory control
- Operate computerized inventory record keeping and re-ordering systems
- May conduct sales transactions through Internet-based electronic commerce.
- Visual merchandisers
- Design and implement window and interior displays
- Assemble visual retail displays to promote products, promotional events and seasonal change overs;
- Ensure visual displays comply with brand guidelines and standards, including organization's culture, image and target markets
- Set up lighting systems to create a visual atmosphere.
- Retail salespersons may specialize and act as consultants in home entertainment systems, computers and other products and services.
Job titles under NOC 64100
202 job titles are classified here, including audio equipment salesperson, automobile salesperson, car rental agent.
- aluminum products salesperson - retail
- aluminum siding salesperson - retail
- appliance salesperson - retail
- art sales consultant - retail
- art salesperson
- audio equipment consultant - retail
- audio equipment salesperson
- automobile accessories salesperson - retail
- automobile leasing agent
- automobile leasing representative
- automobile sales representative - retail
- automobile salesperson
- automobile-rental counter representative
- automotives sales consultant
- bakery clerk
- bakery counter clerk
- bakery goods sales clerk
- beer store sales clerk
- bicycle salesperson - retail
- boat and marine equipment salesperson - retail
- book salesperson - retail
- bookseller
- bookstore clerk - retail
- bouquet salesperson
Employment requirements
- Completion of secondary school may be required.
- A university degree or college diploma may be required by some employers.
- Specific subject matter courses or training may be required.
- Demonstrated sales ability and product knowledge are usually required for retail salespersons who sell complex or valuable merchandise, such as automobiles, antiques or computers.
- Previous visual merchandising experience may be required.
Retail salespersons and visual merchandisers wages in Canada
Low, median and high hourly wages from Job Bank’s 2025 wage data. Annual figures assume full-time work (1,950 hours a year).
| Where | Low | Median | High |
|---|---|---|---|
Canada | $15.00/hr | $17.31/hr | $28.85/hr |
Toronto ON | $17.60/hr | $17.60/hr | $27.88/hr |
Montréal QC | $16.10/hr | $16.50/hr | $25.00/hr |
Vancouver Lower Mainland region, BC | $17.85/hr | $19.00/hr | $30.00/hr |
Calgary AB | $15.00/hr | $17.00/hr | $27.00/hr |
Edmonton AB | $15.00/hr | $17.05/hr | $29.00/hr |
Ottawa ON | $17.60/hr | $17.60/hr | $31.12/hr |
Winnipeg MB | $16.00/hr | $16.00/hr | $25.00/hr |
Québec City Quebec region, QC | $16.10/hr | $17.00/hr | $27.78/hr |
Hamilton Hamilton–Niagara Peninsula region, ON | $17.60/hr | $17.60/hr | $30.00/hr |
Kitchener-Waterloo Kitchener–Waterloo–Barrie region, ON | $17.60/hr | $17.60/hr | $30.00/hr |
London ON | $17.60/hr | $17.60/hr | $30.77/hr |
Halifax NS | $16.50/hr | $16.50/hr | $23.00/hr |
Victoria Vancouver Island and Coast region, BC | $17.85/hr | $18.76/hr | $29.30/hr |
Saskatoon Saskatoon–Biggar region, SK | $15.35/hr | $15.75/hr | $34.62/hr |
Regina Regina–Moose Mountain region, SK | $15.35/hr | $16.00/hr | $33.65/hr |
| Where | Low | Median | High |
|---|---|---|---|
Newfoundland and Labrador | $16.00/hr | $16.00/hr | $25.00/hr |
Nova Scotia | $16.50/hr | $16.50/hr | $23.08/hr |
New Brunswick | $15.65/hr | $16.30/hr | $27.69/hr |
Quebec | $16.10/hr | $17.00/hr | $27.78/hr |
Ontario | $17.60/hr | $17.60/hr | $28.85/hr |
Manitoba | $16.00/hr | $16.00/hr | $26.00/hr |
Saskatchewan | $15.35/hr | $16.00/hr | $31.25/hr |
Alberta | $15.00/hr | $17.05/hr | $28.85/hr |
British Columbia | $17.85/hr | $18.72/hr | $30.00/hr |
Using NOC 64100 for your resume or Express Entry profile
- IRCC asks you to make sure the main duties listed for your NOC match what you actually did at your job. If they don’t, look for another unit group whose duties do.
- Describe your own work in your own words. Recruiters and ATS software look for concrete tools, results and scope, not text copied from the NOC.
- Applying from outside Canada? Run your resume through the Canadian resume format checker to catch things Canadian employers don’t expect, like a photo or date of birth.
- Use the job title the employer’s posting uses. The 202 titles above are how the same work is named across employers.
Not in this group
Similar jobs classified under a different NOC code:
- Cashiers (NOC 65100)
- Sales clerk supervisor (NOC 62010)
- Stock clerk - retail (NOC 65102)
Frequently asked questions
What is the NOC code for retail salespersons and visual merchandisers?
Retail salespersons and visual merchandisers are NOC 2021 unit group 64100. Example job titles in this group include audio equipment salesperson, automobile salesperson, car rental agent, clothing salesperson.
What TEER is NOC 64100?
NOC 64100 is TEER 4 (High school and on-the-job training). Usually requires completion of secondary school, or several weeks of on-the-job training. TEER 4 and 5 work does not count as skilled work experience for Express Entry’s Federal Skilled Worker or Canadian Experience Class programs.
How much do retail salespersons and visual merchandisers earn in Canada?
Job Bank's 2025 wage data puts the median at $17.31/hr, about $34,000 a year full-time, with a range of $15.00/hr to $28.85/hr.
Related occupations
Sources: Statistics Canada, National Occupational Classification (NOC) 2021 Version 1.0; Employment and Social Development Canada, Job Bank wages (2025). Contains information licensed under the Open Government Licence – Canada. OfferJetAI is not affiliated with the Government of Canada. Check IRCC’s NOC guidance before you apply.